Component

MA Public Opinion and Political Behaviour
BA Business Economics options

Year 1, Component 05

Option(s) from list
BE102-4-AU
Introduction to Accounting I
(15 CREDITS)

This module introduces financial accounting and basic principles and techniques needed to analyse and interpret financial statements. Although the module is intended as an introduction for students majoring in accounting it will also benefit students who wish to gain some insight into the practices of accounting. You’ll look at the nature and role of accounting and consider who uses accounting information and for what purposes. You’ll discuss the contents of annual reports, especially the narrative sections, and the qualitative characteristics of accounting information. Finally, the module will be concerned with key elements and the format of financial statements. You’ll earn to prepare company financial statements using trial balance and cover the techniques that can be used to analyse and interpret financial statements.

BE401-4-AU
Introduction to Management
(15 CREDITS)

Introduction to Management is a broad-ranging module intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing and how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.

BE501-4-SP
Introduction to Marketing
(15 CREDITS)

A key module across all our Business, Management, and Marketing courses Introduction to Marketing sets out the fundamental principles of marketing and covers the core elements of marketing management. The module explores marketing planning; the segmentation, targeting and positioning (STP) process; and the extended marketing mix (product, price, promotion, place, people, process, and physical environment). The module aims to help students develop marketing knowledge and skills that are important for future modules as well as the workplace.

EC111-4-FY
Introduction to Economics
(30 CREDITS)

How do consumers make decisions? Or firms conduct different market strategies? What impact does government policy have on inflation? Or unemployment? Develop your knowledge of economics in relation to a range of contemporary issues. Learn how to apply both micro and macroeconomic principles to the analysis of such problems.

EC114-4-FY
Introduction to Quantitative Economics
(30 CREDITS)

What are the main sources of economic data? And how is data used in economics? Study the methods of quantitative economics, looking at how economic data is described and analysed. Learn to read, understand and manipulate data from both a theoretical and empirical perspective.

EC115-4-FY
Methods of Economic Analysis
(30 CREDITS)

What mathematical techniques are required for a modern economics degree? Do you have the mathematical tools to attack economic problems? If you are worried that your mathematical background could hold you back, then learn the mathematical skills needed when studying problems of economic interest.

EC116-4-FY
Applied Economics and Policy
(30 CREDITS)

How do economists interpret data? How can we test relationships suggested by economic theory? How do we use economic theories to analyse real world issues? This module helps you to understand simple and commonly used statistical and econometric techniques, and important software for applied economics. You learn how data can be used to analyse real world economic problems.

EC120-4-FY
The World Economy in Historical Perspective
(30 CREDITS)

Why did industrialisation first occur in Europe, not China or India? How did economic growth lead to the Industrial Revolution? What impact did two world wars have on the global economy? Explore the process of economic change and development from the sixteenth-century to the present day.

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